Baoxinniao: Focusing on suit manufacturing to create a national brand
Big country manufacturing requires big country brands. So, what kind of abilities and responsibilities are needed to be considered a great national brand representing the progress of the country and the progress of the nation? As a deep cultivator of Chinese clothing brands, the answer given by Baoxinniao is: craftsmanship as the foundation, innovation driven!
On July 29, 2021, the strategic launch conference of "National Brand" and the forum on high-quality innovation and development in the field of suits were held in Wenzhou by Baoxinniao&CCTV-1.China's high-end suit factory The theme of this event is "Focusing on suit manufacturing, forging a national brand", gathering more than 200 guests including industry leaders, experts and scholars, brand owners, and mainstream media to discuss the high-quality innovative development path of the suit industry.
This year marks the 25th anniversary of the founding of the Baoxinniao brand. Over the years, Baoxinniao has won many of the highest honors in the clothing industry, including the titles of "China Famous Trademark", "China Famous Brand", "China Clothing Brand Quality Award", and "National Inspection Exempted Product". This strategic cooperation with 'Great Nation Brand' also showcases a new brand rich Baoxinniao to the outside world.China's high-end suit factory
In the past few years, in response to supply side reforms and national development strategies such as "Made in China 2025", Baoxinniao has actively embraced digital transformation, deployed Industry 4.0 intelligent production, created a cloud wing intelligent manufacturing platform system, gradually completed the upgrade from traditional manufacturing to intelligent manufacturing, explored the development path of "personalized customization and large-scale production", and established a high-quality brand model for the traditional clothing manufacturing industry.
At the strategic cooperation press conference, China's high-end suit factory Wu Zhize, Chairman of Bao Xi Niao Holdings, stated that along the way, Bao Xi Niao has always adhered to the development path of craftsmanship and innovation driven development, and has taken the revitalization of national brands as its own responsibility, fulfilling its mission of the times and bravely taking on the "Eastern ingenuity power". This is also the foundation for Bao Xi Niao to become a major national brand.
Regarding Baoxinniao becoming a member of the "Chinese Brand National Team", Wu Gang, the producer of "Great Nation Brand", believes that Baoxinniao, which leads Chinese suit brands, has demonstrated its value, culture, image, and Chinese entrepreneurial spirit in terms of solid manufacturing processes, product quality, and technological innovation, promoting high-quality development of the industry.
At the forum on high-quality innovation and development in the field of suits, Zhou Yiqi, Vice President of the China National Garment Association, Liu Ruipu, Professor at Beijing Institute of Fashion Technology, Wu Gang, producer of "National Brand", and Wu Zhize, China's high-end suit factoryChairman of Baoxinniao Holdings, held a summit dialogue on the current development situation of the suit industry, the integration of intelligent manufacturing and craftsmanship inheritance, and the category innovation issues brought about by the upgrading of suit consumption.
Starting from the new pattern of supply side reform and economic internal circulation, Zhou Yiqi, Vice President of the China National Garment Association, shared the underlying logical changes that are quietly happening in the Chinese clothing industry. He analyzed from multiple dimensions how clothing industry enterprises can find future growth points, build a globally competitive and influential national brand, and put forward constructive suggestions for Baoxinniao to achieve technological fashion, cultural fashion, and green fashion.
Professor Liu Ruipu from Beijing Institute of Fashion Technology, who has compiled the book "A Study of the Structure of Chinese National Costumes", cleverly combines the historical connotation of suits with current consumer trends and psychology from the perspectives of suit culture, Eastern aesthetics, scene based dressing, and youthfulness trends, to depict the future development prospects of the industry.
He also emphasized that the current model of "one person one version, one person one style, and one thousand people one outfit" has been formed by Baoxinniao, and it is transforming from a big country manufacturing to a big country brand with the core spirit of "creating a world-class brand with international cultural connotations".
Wu Gang, the producer of 'Great Nation Brand', shared the definition of 'Great Nation Brand'. He believes that the spirit of craftsmanship is an essential corporate connotation for great national brands. In the future world market, those that can represent Chinese brands will definitely be influential enterprises that adhere to product quality and cultural connotations.
In addition, Wu Gang believes that the future trend of high-end suits will be fashionable, youthful, customized, upgraded, data-driven, and diversified. To meet the needs of new consumer groups, Chinese clothing brand enterprises should actively promote youth oriented and personalized development, quickly perceive changes in domestic market consumption trends, and increase efforts through multiple channels such as product culture, quality innovation, and supply chain management.China's high-end suit factory
Three guests put forward suggestions for the high-quality development of the suit industry from different dimensions, perspectives, and directions, which made Wu Zhize, Chairman of Baoxinniao Holdings, unable to help but feel that the suit industry still has great potential. Over the past 25 years, Baoxiniao has always adhered to perseverance, ingenuity and endless innovation to forge its brand in the matter of "creating a suit more suitable for Chinese people's body shape".
As Wu Zhize said, the ultimate manifestation of a company's competitiveness lies in its brand power. Although a brand is not a substance, its penetration into consumers' minds is unparalleled. A brand is not empty or abstract, its cultural core will definitely create memories for consumers.
To concretize the brand power on the suit products themselves is the "three highs and one heavy" proposed by Baoxinniao, which means high visibility, high quality, high style, and a heavy emphasis on consumer experience. In fact, in the past few years, focusing on the "three highs and one heavy", Baoxinniao has not only upgraded its intelligent manufacturing and restructured its online and offline consumption channels, but also led the trend of suit consumption in product category innovation.
China's high-end suit factory In addition to traditional classic western-style suits and high-end customized suits, Baoxinniao has also gained insight into the lifestyle habits of consumers born in the 1990s and 2000s, and developed trendy single western-style suits that can be richly matched, light formal suits that are suitable for various scenarios and easy to maintain, and formal dress products that are suitable for formal occasions such as weddings, totaling five categories.
It is believed that with the upgrading of consumption in the Chinese market and the innovation and development of garment enterprises becoming the main driving force, Baoxiniao and other industrial brands will certainly form a "China-Chic school" on the international stage, showing the style of big country brands.
News.ef360.com July 30, 2021