Tiktok e-commerce women's x WGSN "Spring Suit Guide" came out, a good looking suit coat!

Everything is recovering, spring is strong, and the consumer market is also picking up. Recently, China men's suit factory Tiktok e-commerce women's wear and global trend forecasting agency WGSN jointly released the "Women's trend monthly Vol.1 - Spring Suit Guide" (hereinafter referred to as the "Guide"), released the spring women's suit category trend, through the trend analysis, and abstract extract the wearing formula, China men's suit factory key colors and key elements, etc., to provide consumers with spring suit collocation guide.
It is understood that the "Guide" based on WGSN 2023 spring and summer global and Chinese local market fashion trend analysis basis, combined with Tiktok e-commerce platform data and hot words, the interpretation of spring 2023 suit trend, not only released the key trend style of spring suits - "intellectual wind",China men's suit factory It also makes an in-depth interpretation of the three trend buzzwords under this style, which are "exquisite sports", "Dopamine Academy" and "office minimalism".
Tiktok e-commerce women's wear and WGSN jointly released, digging the trend of early spring suits in 23 years
With the popularity of the shopping mode of Less is More, simple and classic products and aesthetics, adjustable inclusive design, flexible leisure suits that balance comfort and quality are popular.
According to Tiktok e-commerce data, the search volume of suits increased by 47%, becoming a hot clothing category in spring. The "Guide" jointly released by Tiktok e-commerce women's wear and WGSN shows that "intellectual wind" will become a key trend style for women's suits this spring.
The popularity of "intellectual style" is closely related to the recent popularity of retro movies in Europe and the United States, and the addition of brands and fashion ICONS. With a crisp white shirt and high-waisted black trousers, or an IVY League-style suit vest and loafers, the slouchy, art-book look is making the "intellectual" look fashionable again. According to the e-commerce data of Tiktok, the popularity of the platform suit category # retro theme related content increased by 167%, and the popularity of the topic related to # intellectual wear soared significantly in the short term, and the number of Tiktok plays reached 14 million +.
Under the trend of "intellectual wind", the "Guide" also subdivided the three trend hot words of "exquisite movement", "Dopamine Academy" and "office minimalism" to help the public further grasp the trend direction.
"Dressy Sports" combines classic western styles with American retro sports elements to create a loose silhouette suit that maintains a retro tone while losing modern appeal. It is reported that the popularity of # leisure and # sports-related suits continued to rise, with sales growth rates of 336% and 216%, respectively, and the search for # leisure suits increased by 230%.
"Dopamine Academy" combines short shirts and sheath dresses with delicate tweed suit pieces, adding interest to simple pieces through different colors, textures, badge patterns and creative proportions. Dopamine College suits with rich colors, stimulate people's imagination, mobilize positive emotions, quite create attention. Tiktok e-commerce data show that since the spring, the search heat of # preppy suits in Tiktok e-commerce has increased by 58%, and the sales growth rate has been 278%.
The "office minimalistic" look combines casual formal wear with tailored pieces and creates a sense of atmosphere through layering and creative accessories. With more and more white-collar workers returning to the office, this trend began to recover, especially the # minimalist suit in the Tiktok e-commerce content heat up 353%, sales growth as high as 361%.
From "see the trend" to "buy the trend", new clothes are all in the Tiktok e-commerce women's wear
In addition to the trend analysis and matching formula, the "Guide" issued by Tiktok e-commerce women's wear jointly with WGSN provides key colors, key materials, wear inspiration and even single product recommendations under each trend hot words such as "dressing-based sports", "dopamine Academy" and "office minimization", setting off a new trend of wearing in the station.
# Dopamine Girl and other styles swept Tiktok, Yu Shuxin, Yi Mengling and others have participated in the # Dopamine Girl wear topic activities, bright colors, cheerful music, and sunny spring with full marks, received countless girls sought after.
At the same time, Tiktok e-commerce women's wear also launched the main venue of "Spring suits, new trends" in the platform station, and invited a group of people to open short videos and live grass planting, which is convenient for consumers to "see the trend" to "buy the trend", and one-stop get the most popular fashion in early spring 2023.
In the future, Douyin e-commerce women's wear will continue to cooperate with WGSN to continue to launch the "Women's Wear Trend Monthly" to interpret the fashion trend style and elements of women's wear category, and provide a more comprehensive and practical fashion trend refresh guide for fashionistas, fashion lovers, professionals, students and other professional identities and different generations of people.
As at the 2022 Tiktok e-commerce clothing new trend ceremony, the general manager of WGSN China said that he hoped to cooperate with Tiktok e-commerce women's wear not only to interpret the trend, help enterprises and users grasp the trend trend, but also to influence the trend of China and even the world with the help of long-term insight and research.